Related Projects: Belgrade Design Week Festival 2007

Born in 1977, this iconoclastic artist became globally famous at the end of the 90’s by hijacking in 3D the products of emblematic and international brands such as Vuitton, Apple, Nike and Bic. Due to numerous publications in the press, the fiction turned into reality when customers tried to purchase these imaginary products: the orders flooded Ora ïto’s website. These became the second digital work ever acquired by the National Funds of Contemporary Art (FNAC).

Keeping a certain distance from fashion tendencies Ora ïto has developed his own vocabulary. Evident forms to be understood in a flash, fruit of his philosophy which he named “Simplexity”, or the art to give to an object with complex functions a visible simplicity.

In 2002 Ora ïto received the Award of the best design for his aluminum Heineken bottle with original capsule packaging. His first lamp “One Line”, which he drew for Artemide with a single continuous line, was celebrated by his peers during the Milan Furniture Fair in 2004 and was crowned with a Red Dot Design Award. Since then, he has developed collections with international brands like Roche Bobois, Guzzini, Dunlopillo, Christofle, Steiner, Scavolini, Frighetto, Zanotta, Artelano, Vondom or Gorenje.

In 2005, the curator of the 1st European Center of Contemporary Art, Marie-Laure Jousset, offered him the opportunity to organize in the French Cultural Center of Milan his first big monographic exhibition which he baptized with irony “Museoraïto”. His unusual vision of brands pushed him to the front of the international scene very early with an impressive catalog of customers including Adidas, Citroën, Thierry Mugler, Toyota, Biotherm, Levi’s, Davidoff, Nike, Danone, Kenzo, LG electronics, Guerlain, Ballantine’s, L’Oréal Professional, Sagem, and Habitat.

In 2011, Ora ïto is decorated “Chevalier des Arts et des Lettres” by Frederic Mitterand, French Minister of Culture and Communication.

Today his name has become a real brand of design. Among his projects, we remember in particular the “Cab” nightclub in Paris, the French Nike Showroom (2003), the European flagship store of Toyota on the Champs-Élysées (2007), the Air de la Chaponne, a futuristic highway stop (2012), the Lancaster flagship store in Paris (2012), the Hotel Odyssey (2012), the Nano pop-up restaurant (2013), Le Madeleine building lobby (2013) and the latest concepts for French and European Pathé cinemas (2014).

In 2013 he launched his own eponymous brand, a collection of headphones, speakers and folio cases for smartphones and tablets. Fresh from his collaborations with prestigious brands, the versatile designer takes a step further in the development of his brand. He moves into an entire territory with one objective: to create a galaxy of connected and increasingly innovatory objects. The same year, he created the MAMO “Marseille Modulor” by renovating the rooftop gym of Le Corbusier’s Cité Radieuse in Marseille into a contemporary art space for artists in association with Audi talents awards, and has created exhibitions with renowned French artists Xavier Veilhan (2013) and Daniel Buren (2014).

The year 2014 has been a major one for Ora ïto. He was presented with six Red Dot Design awards and three IF Design awards: six for his own brand of connected objects, a “best of the best” award for the Roche Bobois table, as well as awards for the Aubecq kitchen collection and the entrance hall design of emblematic building Le Madeleine in Paris.


Design is illogical. Precisely that is its essential quality.