Related Projects: Belgrade Design Week Festival 2010

Beograd is a regional centre and BDW is really professional and sympathy all over to me. Major compliments to all, you're doing a great pioneering job. Such a pity that local business and government still don't grasp the real importance and potential of it. If countries like UK, DK, NL support it, this is because it is quality; Serbia should support it because it is important and (more) Serbian companies should participate to reap the benefits in cooperation with Serbian designers. So what is smart in this consequence? Insert the BDW logo with the year 2011.

As creative sales manager in Stylepark magazine and the original platform and marketing portal for architecture and design, as well as co-founder and owner of MVDW London, marketing & sales consultancy agency, Mirko van der Winkel gave us the lecture at Belgrade Design Week 2010.

Mirko van der Winkel worked for top-brands in the (furniture, lighting) design world finding Sales Agents in Western Europe, helping with Strategic Marketing and with Strategic Partnerships.

A unique combined experience of management in the design-business and consultancy on strategic and international marketing provides him with sharp and acute vision on the furniture market to advice from start-ups to big brands on how to succeed. Also labeled by the press as a ‘Design Guru’

Initiator and organiser of fairs and design exhibitions in Italy, Belgium and London. Lecturing, hosting talks, jurying at architecture and design awards, writing on various topics related to design such as strategic marketing, management, finance, sales & creativity, design also in relation with architecture, art and fashion.



Belgrade was an unexpected, inspiring and energizing experience. A very unorthodox & charismatic host, harems of beautiful hostesses, less beautiful speakers with their advantages too (mainly the speaking part) and finally some recognition of my talent as a DJ.  Biomega & KiBiSi colonized Belgrade for a brief moment. Actually, for the first time my KiBiSi partners, Lars Larsen, Bjarke Ingels & I were speaking at the same event – a seal of grandeur I gather. Some day I want to be remembered as the Caliph of Belgrade - & the designer bicycle pioneer.