MARC VIARDOT/ LAUFEN (CH)

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The love and passion of designing, developing and communicating products, building brands and leading people in a creative process follow through Marc Viardot’s professional history like a red string – starting in 2002 with a Master’s degree of Business and Economic Studies with a focus in Marketing at the Albert-Ludwig-University of Freiburg in Germany.

Since working with a raw material that could be transformed into exquisite designed products held a special allure, Marc Viardot joined the Laufen Bathrooms AG in Laufen, Switzerland in 2003 and has remained with the company ever since. Starting as Export Area Manager Commercial Subsidiaries he supported the development of the commercial Laufen subsidiaries in Central Europe, Asia and North America where he was based for nine month. Promoted in 2009 as Head of Product Management his responsibilities shifted to lead the product portfolio of all product categories of Laufen and Jika: Ceramics, Wellness, Furniture and Accessories.

Today Marc Viardot, born 1976, occupies the position of Director Marketing and Products. Taking over responsibilities of worldwide branding, communication and product portfolio strategies including design management and design leadership of the brands Laufen and Jika. Over the past four years he has turned Laufen into a very well known and appreciated premium brand targeting international architects and interior designers as well as the traditional distribution channel of wholesalers and plumbers. The strong growth of Laufen sales is also due to the special efforts put in opening new markets such as Scandinavia and the BRICS. With a competent team of 18 colleagues based at the headquarter in Switzerland, he works closely with 34 worldwide subsidiaries to further strengthen the Laufen brand and develop the economical growth of the company.

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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