MARC VIARDOT/ LAUFEN (CH)

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The love and passion of designing, developing and communicating products, building brands and leading people in a creative process follow through Marc Viardot’s professional history like a red string – starting in 2002 with a Master’s degree of Business and Economic Studies with a focus in Marketing at the Albert-Ludwig-University of Freiburg in Germany.

Since working with a raw material that could be transformed into exquisite designed products held a special allure, Marc Viardot joined the Laufen Bathrooms AG in Laufen, Switzerland in 2003 and has remained with the company ever since. Starting as Export Area Manager Commercial Subsidiaries he supported the development of the commercial Laufen subsidiaries in Central Europe, Asia and North America where he was based for nine month. Promoted in 2009 as Head of Product Management his responsibilities shifted to lead the product portfolio of all product categories of Laufen and Jika: Ceramics, Wellness, Furniture and Accessories.

Today Marc Viardot, born 1976, occupies the position of Director Marketing and Products. Taking over responsibilities of worldwide branding, communication and product portfolio strategies including design management and design leadership of the brands Laufen and Jika. Over the past four years he has turned Laufen into a very well known and appreciated premium brand targeting international architects and interior designers as well as the traditional distribution channel of wholesalers and plumbers. The strong growth of Laufen sales is also due to the special efforts put in opening new markets such as Scandinavia and the BRICS. With a competent team of 18 colleagues based at the headquarter in Switzerland, he works closely with 34 worldwide subsidiaries to further strengthen the Laufen brand and develop the economical growth of the company.

Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!

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