MARC VIARDOT/ LAUFEN (CH)

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The love and passion of designing, developing and communicating products, building brands and leading people in a creative process follow through Marc Viardot’s professional history like a red string – starting in 2002 with a Master’s degree of Business and Economic Studies with a focus in Marketing at the Albert-Ludwig-University of Freiburg in Germany.

Since working with a raw material that could be transformed into exquisite designed products held a special allure, Marc Viardot joined the Laufen Bathrooms AG in Laufen, Switzerland in 2003 and has remained with the company ever since. Starting as Export Area Manager Commercial Subsidiaries he supported the development of the commercial Laufen subsidiaries in Central Europe, Asia and North America where he was based for nine month. Promoted in 2009 as Head of Product Management his responsibilities shifted to lead the product portfolio of all product categories of Laufen and Jika: Ceramics, Wellness, Furniture and Accessories.

Today Marc Viardot, born 1976, occupies the position of Director Marketing and Products. Taking over responsibilities of worldwide branding, communication and product portfolio strategies including design management and design leadership of the brands Laufen and Jika. Over the past four years he has turned Laufen into a very well known and appreciated premium brand targeting international architects and interior designers as well as the traditional distribution channel of wholesalers and plumbers. The strong growth of Laufen sales is also due to the special efforts put in opening new markets such as Scandinavia and the BRICS. With a competent team of 18 colleagues based at the headquarter in Switzerland, he works closely with 34 worldwide subsidiaries to further strengthen the Laufen brand and develop the economical growth of the company.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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