KARIM RASHID (EG)

Related Projects: Belgrade Design Week Festival 2006

Belgrade Design Week was full of amazing energy, with thousands of people coming from all the neighboring countries. We engaged in great lectures, shows, parties, and intensive discourse about the renewal and new design enlightenment of Belgrade. It was the catalyst for design, branding, and change in Serbia. Design in Serbia took off and became a public subject.

Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design.

It changed me, I encountered new ideas that I will live for the rest of my life. The event marked a moment in history when many people in woke up to a bigger and more inclusive world. We were all rewarded for our efforts, style and glamour graced an experience that was food for our souls. I returned to Belgrade many times to feel the pulse of its rugged heart. Cheers.

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