JENNI CARBINS / MATILDA (AU)

Related Projects: Belgrade Design Week Festival 2012

An international Strategic Placemaking Strategist, Jenni Carbins is expert at launching or revitalising destinations and neighbourhoods, including some of the UK’s most significant – London’s King’s Cross, Greenwich Peninsula, Elephant & Castle, BBB Television Centre and White City Place, Stratford Waterfront, Royal Albert Dock, Thamesmead, Here East and East Village.

With more than 20 years international experience in the creative sector, Jenni Carbins was previously Director of Marketing at Southbank Centre and managed Business Development and Communications for London Design Festival.

Her work brings the people to a place by focusing on the ‘street economy’ – retail and enlivenment (meanwhile uses, art, pop-ups, markets, events, amenities, community uses, workers and residents programmes), to drive footfall, add value to commercial and residential property developments and create lasting legacies. She’s as creative as she is commercial; bridging business and makers with strong experience in brand and marketing communications.

Jenni Carbins founded one of Australia’s leading independent cultural communications agencies, JCM, with clients including Sydney Opera House, Sydney Film Festival, Sydney Biennale and Sydney Olympic Park. Her early career was as a journalist on national daily newspapers and publicist for the Adelaide Fringe Festival.

Matilda Design was furniture and lighting brand. ‘Designed in Australia – Made in Britain’. Matilda’s aim was to bring the best of contemporary Australian design to British and European markets launched with a very well received pilot showcase as part of the London Design Festival in 2010.

www.mark-london.com

Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!

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