IDO GARINI / STUDIO APPETIT (NL)

Related Projects: Belgrade Design Week Festival 2014

Ido Garini is an eating experience designer and owner of Studio Appétit. The studio investigates eating culture, habits, cravings and emotions that are triggered by food. Through design, It translates its insights into products, experiences, brands, food products, installations, concept dinners, dining concepts, lectures and workshops.

Aiming to create new ways to experience food and eating, Ido’s work explores multiple themes, including food and time, place and culture: Among its many projects, over the past two years Studio Appetit brought ancient civilizations back to life with “Elixir”, a series of potions and dishes from eras past; designed a world of temptations in Luscious Food Cravings, and redefined the way people look in the mirror in “Eating Reflections”.

Ido’s projects were presented and published throughout the world, and recognized as leading in the field of eating design. Through his innovative approach to eating design, Ido inspires his peers and colleagues to expand the field, its impact and recognition.

His skills as designer and chef are based on a unique experience, combining multidisciplinary studies of product design, graphic design, culinary arts and food studies in Israel, Spain and the United States.

http://www.studioappetit.com/

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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