Serbian–born, Milan-based Dusan Paunovic aims to go beyond conventional “minimalism” with his namesake label, focusing on wearable craftsmanship made from artisanal fabrics to create “loose luxury.” Dusan’s collections underscore purity and comfort, with a focus on luxurious materials and classic silhouettes with modern tailoring and artisanal detailing.
Born in 1967 in Belgrade, Yugoslavia, he graduated in Fine Arts at Belgrade’s Academy, and finished his Master degree in fashion at the Istituto Marangoni in Milano, Italy. In 1999 he introduces his first collection, immediately bought by the most exclusive stores in Europe and USA. Dusan considers his product as luxury ready-to-wear with haute couture elements, working exclusively with fabrics of highest quality, such as best cashmere and precious silks. He never follows trends but always supports his own philosophy of simple chic and comfort as a timeless elegance idea.