Related Projects: Belgrade Design Week Festival 2006

Belgrade Design Week is a place where creativity gets the loudest applause in the world!”

Bruketa&Žinić OM is a group of marketing communications agencies consisting of advertising agencies Bruketa&Žinić OM Zagreb (Croatia), Bruketa&Žinić OM Vienna (Austria), Popular Bruketa&Žinić OM Beograd (Serbia), Artgroup Bruketa&Žinić OM Baku (Azerbaijan), brand consultancy Brandoctor and Brigada – a studio for designing efficient retail, exhibition and office spaces, product design and architecture.

The agency was founded by Davor Bruketa and Nikola Žinić in 1995 and since then it has been pronounced the second Most Efficient Independent Agency according to the Global Effie Index (Cannes, 2012); the best international small agency according to Advertising Age magazine (Portland, 2013); one of the 17 world’s leading independent agencies according to Campaign magazine (London, 2014); among the 200 best packaging designers worldwide according to Lürzer’s Archive (Vienna, 2015). It is one of the most award-winning advertising agencies in Southeastern Europe, with over 400 international awards for creativity and efficiency.

The group numbers some 80 creatives and experts in brand strategy, packaging design, graphic, spacial and product design, strategic planning and every kind of online and offline marketing communication. The agency’s projects have been published in various international professional publications, such as Communication Arts, Advertising Age, Creativity, Computer Arts, Directory, Dezeen, I.D., How, Novum, PAGE magazine etc.

The agency is a member of the global association of independent agencies thenetworkone, and has launched its own brand of clothing Brokula&Ž (Broccoli&Ž) made of skincare and eco-friendly fabric.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.