DAVID LINDERMAN / HI-RES! (UK)

Related Projects: Belgrade Design Week Festival 2010

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

Hi-ReS! is part of the Syzygy group giving us access to a network of specialist talent covering the entire spectrum of digital communication and full service marketing. 

Hi-ReS! was founded in 1999 by Alexandra Jugovic and Florian Schmitt after moving to London from their native Germany.

With our original work rooted in graphic design, fine art, product design, film and music, we eventually decided to combine all these separate disciplines in one medium and started to experiment with Adobe’s Flash technology. Our first self-initiated online project, soulbath.com, garnered worldwide attention, and led to commercial work, most importantly the website for the film Requiem for a Dream by director Darren Aronofsky who we are fortunate to collaborate with to date.We have since achieved the highest accolades for digital media including D&AD Silver, Cannes Cyberlions, Clios, One Shows, BAFTA and Webby awards. Having established strong relationships with brands such as Dolce&Gabbana, Jägermeister, Chanel and The Economist together with more than 10 years experience in the business, we have proved we are far from getting bored, keen to push things forward, continue to make information handsome and entertainment systems radical.

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.

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