DAVID LINDERMAN / HI-RES! (UK)

Related Projects: Belgrade Design Week Festival 2010

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

David Linderman’s early work is commonly associated with the experimental and commercial design projects at Fork Unstable Media, a design group that he founded in 1996 in Hamburg, Germany. In 1999, a second Fork studio was launched in Berlin where he worked and taught as Professor for Graphic Design/Interactive Design (HfG-Offenbach) until shortly before his move to Hi-Res! London in 2009.

David has been commissioned for a variety of work in printed media, animation, film and interactive design, specializing in interface design and corporate identity in digital media. Over the years, he has worked on projects for clients as diverse as Adidas, Flyer, MTV USA, Nivea International, Otto, Der Tagesspiegel, Transmediale Festival and Universal Records or Wired magazine. Installations and exhibitions of his work have been shown at the Sonar Festival (Barcelona), Künstlerhaus Vienna, the Micronanze Festival (Rome) and the Austin Museum of Digital Art (AMODA) including three Fork projects in the San Francisco Museum of Modern Art’s (SFMOMA) permanent collection, or numerous international awards under David’s creative direction, including the Art Directors Club New York, Art Directors Club Deutschland, One Show, Clio Award and Type Directors Club.

Since the spring of 2009, David has been creative director with Florian Schmitt and Alexandra Jugovic at the Hi-Res! studio in London and, since March 2011, is helping to found a second Hi-ReS! satellite studio in New York City, and working for a broad range of clients including The Economist, 20th Century Fox, Channel 4, Doritos, Chanel, Jägermeister, Dolce & Gabbana, Sony and Hyundai.

http://hi-res.net

The audience must believe what they see.

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