DAVID LINDERMAN / HI-RES! (UK)

Related Projects: Belgrade Design Week Festival 2010

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

Hi-ReS! is part of the Syzygy group giving us access to a network of specialist talent covering the entire spectrum of digital communication and full service marketing. 

Hi-ReS! was founded in 1999 by Alexandra Jugovic and Florian Schmitt after moving to London from their native Germany.

With our original work rooted in graphic design, fine art, product design, film and music, we eventually decided to combine all these separate disciplines in one medium and started to experiment with Adobe’s Flash technology. Our first self-initiated online project, soulbath.com, garnered worldwide attention, and led to commercial work, most importantly the website for the film Requiem for a Dream by director Darren Aronofsky who we are fortunate to collaborate with to date.We have since achieved the highest accolades for digital media including D&AD Silver, Cannes Cyberlions, Clios, One Shows, BAFTA and Webby awards. Having established strong relationships with brands such as Dolce&Gabbana, Jägermeister, Chanel and The Economist together with more than 10 years experience in the business, we have proved we are far from getting bored, keen to push things forward, continue to make information handsome and entertainment systems radical.

During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.

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