DAAN ROOSEGAARDE (NL)

Related Projects: Belgrade Design Week Festival 2013

This is my third time here and I love Belgrade’s frustration, it’s exciting. The reason for my visit is also great, because this conference brings a lot of good energy.

Studio Roosegaarde is the social design lab of Dutch artist Daan Roosegaarde and his team of designers and engineers which grow ideas of future landscapes into reality.

Roosegaarde creates interactive designs which explore the dynamic relation between people, technology and space through unique innovations. Internationally acclaimed projects include Dune, Waterlicht and Smog Free Project.

Studio Roosegaarde has been exhibited at the Rijksmuseum Amsterdam, Google Zeitgeist, Tate Modern, the Musée des Arts Décoratifs, the Tokyo National Museum, and the Victoria & Albert Museum. Roosegaarde has won numerous international innovation awards and his public artworks are commissioned across the world.

Studio Roosegaarde is based in Rotterdam, the Netherlands and has a pop-up studio in Shanghai, China.

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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