BLEED (NO)

Related Projects: Belgrade Design Week Festival 2014

Svein Haakon Lia
Svein Haakon Lia is one of the founding partners of Bleed. He works full time as a creative director and senior designer. He has 15 years experience in graphic design for traditional and digital surfaces and is one of the most award-winning graphic designers in Scandinavia. He has worked with a variety of interesting brands and clients, such as Hermès, Pepsi, Sony, Levis, Myspace, Deutsche Bank, Telenor and cultural clients from all kinds of backgrounds. As well as invited to exhibit in Tokyo, Berlin, London, Stockholm and Oslo.

Astrid Feldner
Astrid Feldner is senior designer and head of the Vienna department. She studied graphic design and new media at the University for Applied Arts in Vienna. After that she worked for a few years for Bleed in Oslo and then moved back to her hometown to establish Bleed in Austria. Astrid has won more than 25 international design awards in the recent years. She has, amongst others, worked for clients like Myspace, Deutsche Bank, the National Theatre Oslo and Coop Himmelb(l)au.

http://bleed.no/

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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