BBH / BARTLE BOGLE HEGARTY (UK)

Related Projects: Belgrade Design Week Festival 2014

Jeremy arrived at BBH in 2010 to bring his experience in marrying technology, storytelling and innovation to the agency. He divides his time between working on initiatives for BBH Labs, the agency’s future focused, technology-driven R&D unit
and on brand, content, digital and social campaigns for clients including Christie’s,
Johnnie Walker, Clarks and SoundCloud.

He studied Human Sciences under Richard Dawkins at Oxford University before spending thirteen years building Penguin Books reputation as a leading digital media brand. As their first Digital Publisher, Jeremy worked on a number of award-winning publishing and marketing initiatives including We Tell Stories, a collaboration between writers and game designers, which won Best in Show at SXSW Interactive Awards. He took William Gibson into Second Life, created a suite of digital story creation tools for children and published myFry, an award winning app for Stephen Fry.

Jeremy lives in London with his bike, his camera, his wife and his three children.

BBH is a global creative agency. They work with the world’s biggest brands to deliver integrated digital, broadcast, print and brand publishing communications. They have created some of the most celebrated, successful and enduring campaigns of all time, including Audi (“Vorsprung durch Technik”), Johnnie Walker (“Keep Walking”) and Axe (“The Axe Effect”). At the heart of the agency is their fundamental belief in the power of creativity: brilliant ideas solving real business challenges for our clients through world class work.

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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