BBH / BARTLE BOGLE HEGARTY (UK)

Related Projects: Belgrade Design Week Festival 2014

Jeremy arrived at BBH in 2010 to bring his experience in marrying technology, storytelling and innovation to the agency. He divides his time between working on initiatives for BBH Labs, the agency’s future focused, technology-driven R&D unit
and on brand, content, digital and social campaigns for clients including Christie’s,
Johnnie Walker, Clarks and SoundCloud.

He studied Human Sciences under Richard Dawkins at Oxford University before spending thirteen years building Penguin Books reputation as a leading digital media brand. As their first Digital Publisher, Jeremy worked on a number of award-winning publishing and marketing initiatives including We Tell Stories, a collaboration between writers and game designers, which won Best in Show at SXSW Interactive Awards. He took William Gibson into Second Life, created a suite of digital story creation tools for children and published myFry, an award winning app for Stephen Fry.

Jeremy lives in London with his bike, his camera, his wife and his three children.

BBH is a global creative agency. They work with the world’s biggest brands to deliver integrated digital, broadcast, print and brand publishing communications. They have created some of the most celebrated, successful and enduring campaigns of all time, including Audi (“Vorsprung durch Technik”), Johnnie Walker (“Keep Walking”) and Axe (“The Axe Effect”). At the heart of the agency is their fundamental belief in the power of creativity: brilliant ideas solving real business challenges for our clients through world class work.

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.

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