BBH / BARTLE BOGLE HEGARTY (UK)

Related Projects: Belgrade Design Week Festival 2014

Jeremy arrived at BBH in 2010 to bring his experience in marrying technology, storytelling and innovation to the agency. He divides his time between working on initiatives for BBH Labs, the agency’s future focused, technology-driven R&D unit
and on brand, content, digital and social campaigns for clients including Christie’s,
Johnnie Walker, Clarks and SoundCloud.

He studied Human Sciences under Richard Dawkins at Oxford University before spending thirteen years building Penguin Books reputation as a leading digital media brand. As their first Digital Publisher, Jeremy worked on a number of award-winning publishing and marketing initiatives including We Tell Stories, a collaboration between writers and game designers, which won Best in Show at SXSW Interactive Awards. He took William Gibson into Second Life, created a suite of digital story creation tools for children and published myFry, an award winning app for Stephen Fry.

Jeremy lives in London with his bike, his camera, his wife and his three children.

BBH is a global creative agency. They work with the world’s biggest brands to deliver integrated digital, broadcast, print and brand publishing communications. They have created some of the most celebrated, successful and enduring campaigns of all time, including Audi (“Vorsprung durch Technik”), Johnnie Walker (“Keep Walking”) and Axe (“The Axe Effect”). At the heart of the agency is their fundamental belief in the power of creativity: brilliant ideas solving real business challenges for our clients through world class work.

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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