JELOVAC AT LDF 2012

 

Jovan Jelovac, chairman and curator of Belgrade Design Week participated in the London Design Festival, one of the world’s most important annual design events, from September 14 – 22nd. The Festival programme was made up of over 300 events and exhibitions staged by hundreds of partner organizations across the design spectrum and from around the world. The centerpiece of the Festival were the Landmark Projects for which some of the world’s greatest architects and designers created pieces of work in some of London’s best-loved public spaces. If anything is evidence of this city’s vitality, it’s the sheer scope and quality of the Festival events programmed by its partners. From established businesses to emerging practies, from entrepreneurs to educators, from manufacturers to retailers, LDF’s partners represent the heart of London’s design culture. Arguably, the main difference between London and similar events in Milan and around the world are the numerous discussions and exchange platforms. As LDF’s chairmen Sir John Sorrel, the next key-note lecturer at Belgrade Design Week’s 2013 conference, said, “If we’re going to try and make sure that design and creativity shape a better world, then we need to talk about it.” Jelovac participated in key LDF, BEDA (Bureau of European Design Associations), 100% DESIGN, Designjunction and British Council discussions, talks and panels during the festival.

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Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!

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