IS MILAN’S SALONE DEL MOBILE BECOMING TOO COMMERCIAL? BY SERENA TARLING FOR FINANCIAL TIMES

The furniture fair is a showcase for the world’s best designers — but some critics say it is now too much of a marketing operation.

Salone del Mobile in Milan is nothing if not a spectacle. Leading designers from all over the world launch their collections at the main fairground in Rho. Meanwhile, the non-curated Fuorisalone, which is spread across palazzi and public spaces in the centre of the city, is packed with theatrical displays, which this year range from Lee Broom’s 1940s department store to Studio Appétit’s display of edible design.

Vesna and Jovan Jelovac, its organisers, are seeking to challenge the established business model by helping emerging talents “take control of their own future” by being designers, makers and entrepreneurs. Among the installations, Buro Belén, a studio formed by two graduates of Design Academy Eindoven, used rose quartz and soft spheres of fabric for its eye-catching Falling Rocks series of tables. Meanwhile, Swiss designer Tom Strala showcased his tables, lights and chairs made out of concrete and steel.

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Read the entire article at Financial Times

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Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!

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