INTERVIEW WITH SABINE LENK – BIZNIS I FINANSIJE

IT IS IMPORTANT TO UNDERSTAND DIFFERENT CULTURES

Sabine lenk has been working in the field of industrial design for over two decades, and she is currently the Project director of the Munich Creative Business Week. she is also one of the listed speakers at the next BdW conference which will take place from 6. – 8. June 2013., in the capital of serbia. lenk said for B&F that the most important thing in design is – to understand.

„I hope to share new ideas with the audience and other speakers about organizing design weeks and similar festivals around the world, also in order to pass on some of that experience and apply it in an attempt to further improve MCWB. International conventions are extremely important in our profession precisely because of that communication between different cultures, which is the foundation for successful understanding of cultural traditions of different nations“, says the renowned designer. She said that in Germany it is not possible to have true insight into accomplishments of designers in Belgrade and in Serbia, which is why she is all the more interested to learn about her colleagues from this region and see their ideas.

„I have had the opportunity on several occasions to meet designers from Eastern European countries and our discussions always made a profound impression on me, because I discovered the similarities and differences in design interpretations between Western and Eastern designers. Belgrade’s audience will have the opportunity to hear about the particular importance of design in Germany today, and about the significant role it plays in the economy“, says Lenk. She said her favorite client is Bayern the Design GmbH: with the financial support from the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport and Technology, it aims to improve and promote the quality of design of Bavarian products and services, in order to make them more competitive on the market. Based on the vast experience she gained as a project manager, Sabine Lenk says that it is crucial to connect the right people to work in teams. She said that is the only way to come up with inspiring ideas, and ultimately, to find the best solution. “Understanding is key”, concludes Lenk.

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Belgrade design week is a unique, inspiring and one-off design event in this significant geopolitical area. It is the only platform that is really working toward a positive change in the sense of perception and understandings of design profession in countries that formed ex Yugoslavia. I was honored that I was a part of such a beautiful and emotional event.

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