GORENJE ORA-ITO COLLECTION – DEZEEN.COM

Slovenian domestic appliance brand Gorenje has launched a new black kitchen collection designed by French designer Ora-Ito.

“I would say that it was a great opportunity for both me and Gorenje to combine our talents and create the kitchen that will break a new deal in the kitchen history. Both of our companies are well known for their respective qualities: Gorenje for the quality of its appliances, and my design brand for its way of conceiving the future in terms of creation. I see Gorenje as a brand of undeniable tradition, of timeless quality concerning the craftsmanship of their appliances, as well as their inner qualities of consistent performance and resilience. I am sure that the brand will soon become a world’s reference when talking about the kitchen of tomorrow.”

Read the original interview here.

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Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

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