FIAT AT BDW

Cars are a hot topic in Belgrade regarding the 51. International Motor Show, and we have the privilege to announce that Virgilio Fernandez, chief designer of the FIAT 500L, will speak at this year’s BDW conference!

The brand new FIAT 500L is making Serbia as its production country known around the world, with keywords such as innovation, design, quality and high production standards coming from Kragujevac, pushing the whole national economy forward. Everybody speaks about the FIAT 500L, but mostly on a political and executive business level, and to our astonsihment, nobody presented the people behind its design. To correct this huge mistake, for the first time ever in Serbia you will meet the makers of this project at the BDW 2013 conference! Find out how the CENTRO STILE in Torino created FIAT’s arguably most progressive and fashionable car in history, but certainly the Serbian most important industrial product of the 21st century.

http://www.fiat.com/com/fiatpedia/design

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OUR BLOG

My BDW began in Milan, having a crazy meeting with Jovan at the design library in ZONA TORTONA. 09:15 A short espresso with Mauricio Ribotti: "Are you sure you have a meeting with Jovan this time in the morning? It must be a mistake!" 09:40 a man with a small black suitcase enters the café: "Hi CARO!" both man hug. "Oh! Galit, you are also here?" We sit down and immediately start to talk "design”. After 3 espressos I know I have found my partner for the next revolution! Coming to BDW was wonderful, like meeting old friends. BDW is the most passionate conference, full of amazing designpeople that share impossible designdreams. I was honored to be a part of this group  - and would love to see you all again!

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