Cars are a hot topic in Belgrade regarding the 51. International Motor Show, and we have the privilege to announce that Virgilio Fernandez, chief designer of the FIAT 500L, will speak at this year’s BDW conference!

The brand new FIAT 500L is making Serbia as its production country known around the world, with keywords such as innovation, design, quality and high production standards coming from Kragujevac, pushing the whole national economy forward. Everybody speaks about the FIAT 500L, but mostly on a political and executive business level, and to our astonsihment, nobody presented the people behind its design. To correct this huge mistake, for the first time ever in Serbia you will meet the makers of this project at the BDW 2013 conference! Find out how the CENTRO STILE in Torino created FIAT’s arguably most progressive and fashionable car in history, but certainly the Serbian most important industrial product of the 21st century.



During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success