FIAT AT BDW

Cars are a hot topic in Belgrade regarding the 51. International Motor Show, and we have the privilege to announce that Virgilio Fernandez, chief designer of the FIAT 500L, will speak at this year’s BDW conference!

The brand new FIAT 500L is making Serbia as its production country known around the world, with keywords such as innovation, design, quality and high production standards coming from Kragujevac, pushing the whole national economy forward. Everybody speaks about the FIAT 500L, but mostly on a political and executive business level, and to our astonsihment, nobody presented the people behind its design. To correct this huge mistake, for the first time ever in Serbia you will meet the makers of this project at the BDW 2013 conference! Find out how the CENTRO STILE in Torino created FIAT’s arguably most progressive and fashionable car in history, but certainly the Serbian most important industrial product of the 21st century.

http://www.fiat.com/com/fiatpedia/design

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OUR BLOG

Dear design friends, Belgrade is engraved in my heart in many ways. First of all, the people - so open and interested. Than the wonderful soft organization of the event - one of the very best I ever attended. The super building. The joy to be with my dear fried Ross Lovegrove on stage and to meet Karim Rashid. All this together was unforgettable and please invite me again!

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