THE GREATEST CREATIVE MINDS

And there it was-the final day of the FUTURE conference – preceded by another killer late-nite afterparty into the whee hours – following the exclusive BDW YELLO concert on the evening. As PostlerFerguson later famously exclaimed – “Unbelievable that we ever had to leave!”, the delegates suddenly felt ill-prepared to cope with another adrenalin hit of ideas, knowledge, pizzaz, passion, glamour, beauty (well, and Waterfall & Singh) – despite our steady influx of freshly brewed espresso – and, WAIT, also the world famous BDW closing party, featuring Norway’s electro/ funk pioneer LINDSTROM, still to come, with an even more glamorous event, the BELGRADE DESIGN GRAND PRIX that was awarded on this same night! Oh my GOD! And KNOWING that all those Belgrade beauties would be dressing up for this big night…

That is why, in all humbleness, we decided to overdo it again, and, against popular belief, add even ONE MORE one-hour presentation on that day – namely the one by our boldly advertised surprise-superstar, which was not revealed to the audience until the last minute-yet still 200 slides long! He-he. We thought – if these people survive, they would become known as real heroes, and to find out if they are REAL design aficionados – they needed to be put to a REAL test – the ultimate creative overkill! BDW delegates with diplomas received at the final cocktail, (held by the Center for Promotion of Science, btw, featuring hand made artisan ice cream, mmmmh), would then “lick their blood of perfection” as Dieter Meier famously said, and remember BDW 2011 until the rest of their (changed) lives.

‘Nough said – as this final day was marked FUTURE UK day, supported chiefly by the incredible people at the British Council third year in a row, BC’s country director Andrew Glas called upon his ruthless bunch of smokin’ creative guns (with one or two Yanks & Germans in between). The rest is history: eight amazing lectures, magically zig-zaging between global digital leaders to superstar ad-men, entrepreneurs, designers and architects, as, perhaps, only the British can. And the winner is…

So many thanks to all colleagues, Jovan and the entire Belgrade Design Week. BDW is quite different from other design events. It is more about people than products. BDW is healing for designer souls.

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