After the opening, around fifty international guests answered the kind invitation of the restaurant REKA in Zemun, to come and feel a true Belgrade atmosphere with a typical Danube fish menu and live music, until late into the night. No one stayed on their seats after midnight, thanks to the passionate rhythm of the band that played only classic Serbian rock’n’ roll hits… This night out on town was in stark contrast to the formal but sophisticated atmosphere of arguably the most famous restaurant in our capital, the legendary Klub Književnika (Writer’s Club), which the night before had hosted the speakers of the 7th Belgrade Design Week that had just arrived, introducing them to national gastronomic treats such as summer ajvar, shopska salad, the famous Serbian barbecue and the legendary cream pie, with a selection of premium national wines.


I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.