FUTURE2 CULTURE

MASTERCLASS FOR POLICY MAKERS AND CULTURAL DEVELOPERS, SOCIOLOGISTS,CITY PLANERS

The final DIZAJNLABS FUTURE2CULTURE / creative business master class 2011 at Belgrade Design Week, was left for Emma Stenström from Sweden, and was held at the beautiful Yugoslav Drama Theatre in the heart of Belgrade. With kind support of the Embassy of Sweden, a selected group of professionals had a great opportunity to participate at Emma Stenström`s master class for policy makers, cultural developers, sociologists and city planners.

Emma Stenström, an active researcher and lecturer on cultural and strategic development at the Faculty of Economy in Stockholm and the Konstfack University for Arts and Design, sees art and business on the verge of intertwining and believes in uniting these two disciplines for the benefit of the society as a whole.

Moderating the class, Emma introduced ideas of thinking and imagination as an inseparable part of human context and a pivotal element of creative based life, where the culture-led generation is seen as the creative force behind successful cities. The workshop ended with Q and A and furthermore with 1 on 1 talks with Emma, where participants had a chance to converse in person and get advice related to their issue at hand.

Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!

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