BRAND NEW WORLD CONFERENCE / DESIGN DAY

The second day of the Conference ended as it started – with presentations from the most successful Swiss creatives. During his presentation “7 lucky years”, industrial designer Nicolas Le Moigne described his experiences in different areas of design he has been involved in since 2007.

The audience had the opportunity to meet the famous architect Christian Kerez, creator of the double family home with only one wall – partition wall! This unusual house in Zurich has only one wall which divides it in two. Famous artists, Sabina Lang and Daniel Baumann, better known as Lang / Baumann, showed extraordinary interventions that radically alter public space or decorate interiors of art institutions. Beautifully presented, their colorful, experimental, and rigorous projects are a call for more audacity in creating temporary installations that often seem to promise access to a hidden world.

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BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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