BRAND NEW WORLD CONFERENCE / DESIGN DAY

The second day of the Conference ended as it started – with presentations from the most successful Swiss creatives. During his presentation “7 lucky years”, industrial designer Nicolas Le Moigne described his experiences in different areas of design he has been involved in since 2007.

The audience had the opportunity to meet the famous architect Christian Kerez, creator of the double family home with only one wall – partition wall! This unusual house in Zurich has only one wall which divides it in two. Famous artists, Sabina Lang and Daniel Baumann, better known as Lang / Baumann, showed extraordinary interventions that radically alter public space or decorate interiors of art institutions. Beautifully presented, their colorful, experimental, and rigorous projects are a call for more audacity in creating temporary installations that often seem to promise access to a hidden world.

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Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!

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