BRAND NEW WORLD CONFERENCE / DESIGN DAY / KEYNOTE : CH AMBASSADOR

The second day of the conference was opened by Tom Strala, whose pieces are radiant with passion and imagination, a Swiss architect who designs chairs, tables and lamps instead of buildings. Timeless designs produced by his studio are a result of his need to create awareness, essential craftsmanship and enthusiasm for research. His pieces are works of art which inspire the viewer to think about life.

The next presentation was by the Swedish architect and designer Jonas Wagell, known by the projects of 15 sqm prefabricated houses, such as the’ Mini House” and “Arjan Sauna “. He explained the term “generous minimalism” and whether the “Mini House” project will affect the way we live. Special attention was devoted to the field of communication. Jeremy Ettinghausen, a representative of the world’s most awarded British independent advertising agency BBH, famous for its commercials for Levi’s, Audi, Johnnie Walker and PlayStation, explained what it takes to win a Cannes lion.

Beograd is a regional centre and BDW is really professional and sympathy all over to me. Major compliments to all, you're doing a great pioneering job. Such a pity that local business and government still don't grasp the real importance and potential of it. If countries like UK, DK, NL support it, this is because it is quality; Serbia should support it because it is important and (more) Serbian companies should participate to reap the benefits in cooperation with Serbian designers. So what is smart in this consequence? Insert the BDW logo with the year 2011.

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