BRAND NEW WORLD CONFERENCE / COMMUNICATION DAY / KEYNOTE : DE AMBASSADOR

Thethird day of the conference was opened by Guido Woska, a branding guru from Germany, Chief Clients Officer at the global branding, design and innovation agency Designit, who presented a very futuristic, sometimes controversial vision of how technology can change human evolution.

It was followed by the presentation by Danish designer Nikolai Wiig Hansen, who uses himself as target group: when he designs, he is led by clients’ needs based on what he himself loves the most.Hansen is the author of some of Ikea’s classics, he created a design concept for one of the biggest supermarket chains in Denmark, and he also worked with carpet, food and chocolate factories. BDW also presented artdirector,graphicdesignerand publisher from Barcelona, Omar Sosa, editor of Apartamento, named the “Best Entire Magazine of 2010” by the D&D association.

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It was great that the speakers and the attendees were actually to share ideas and express their views as opposed to solely exhibition purposed fairs. It was very impressive, how successful and innovative individuals from various disciplines spoke about their worlds and how the audience interactively took part. To have attended and to have experienced this interaction at Belgrade Design Week made me very pleased. I would like to extend my congratulations to the BDW organizers due to this successful event.

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