BRAND NEW WORLD CONFERENCE / COMMUNICATION DAY / KEYNOTE : DE AMBASSADOR

Thethird day of the conference was opened by Guido Woska, a branding guru from Germany, Chief Clients Officer at the global branding, design and innovation agency Designit, who presented a very futuristic, sometimes controversial vision of how technology can change human evolution.

It was followed by the presentation by Danish designer Nikolai Wiig Hansen, who uses himself as target group: when he designs, he is led by clients’ needs based on what he himself loves the most.Hansen is the author of some of Ikea’s classics, he created a design concept for one of the biggest supermarket chains in Denmark, and he also worked with carpet, food and chocolate factories. BDW also presented artdirector,graphicdesignerand publisher from Barcelona, Omar Sosa, editor of Apartamento, named the “Best Entire Magazine of 2010” by the D&D association.

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Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

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