BRAND NEW WORLD CONFERENCE / COMMUNICATION DAY / KEYNOTE : DE AMBASSADOR

Thethird day of the conference was opened by Guido Woska, a branding guru from Germany, Chief Clients Officer at the global branding, design and innovation agency Designit, who presented a very futuristic, sometimes controversial vision of how technology can change human evolution.

It was followed by the presentation by Danish designer Nikolai Wiig Hansen, who uses himself as target group: when he designs, he is led by clients’ needs based on what he himself loves the most.Hansen is the author of some of Ikea’s classics, he created a design concept for one of the biggest supermarket chains in Denmark, and he also worked with carpet, food and chocolate factories. BDW also presented artdirector,graphicdesignerand publisher from Barcelona, Omar Sosa, editor of Apartamento, named the “Best Entire Magazine of 2010” by the D&D association.

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I am still puzzled over the question whether there are no rules in Belgrade or nobody obeys rules. Whatever the case, both are perfect for the creation of great ideas and great plans. I met inspiring people. Some of them are genius. The people with whom I want to realize some of the ideas and plans that rooted during the BDW. One day we will say: and it all started in Belgrade.

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