BRAND NEW WORLD CONFERENCE / ARCHITECTURE DAY

During the last session of the day, our guests from the Netherlands presented something completely different. Zuzana Skalska, former trend director at VanBerlo – one of Europe’s leading strategy, design and implementation agencies, now the head of 360inspiration, explained how you can help your clients reach the ultimate value in their business and how to combine expertise and imagination. Ido Garini of Studio Apetit told an interesting story on how food affects our senses, and Ralph Nauta of Studio Drift, with their motto: “We become what we see, so let’s look at the beauty of light”, invited the visitors to enjoy the story of their light installations.

 

It was great that the speakers and the attendees were actually to share ideas and express their views as opposed to solely exhibition purposed fairs. It was very impressive, how successful and innovative individuals from various disciplines spoke about their worlds and how the audience interactively took part. To have attended and to have experienced this interaction at Belgrade Design Week made me very pleased. I would like to extend my congratulations to the BDW organizers due to this successful event.

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