BRAND NEW WORLD CONFERENCE / ARCHITECTURE DAY

During the last session of the day, our guests from the Netherlands presented something completely different. Zuzana Skalska, former trend director at VanBerlo – one of Europe’s leading strategy, design and implementation agencies, now the head of 360inspiration, explained how you can help your clients reach the ultimate value in their business and how to combine expertise and imagination. Ido Garini of Studio Apetit told an interesting story on how food affects our senses, and Ralph Nauta of Studio Drift, with their motto: “We become what we see, so let’s look at the beauty of light”, invited the visitors to enjoy the story of their light installations.

 

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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