BRAND NEW WORLD CONFERENCE / ARCHITECTURE DAY / KEYNOTE : NL AMBASSADOR

The focus of the first session of the day was architecture. Visitors had the opportunity to learn why in architecture it is important to reconsider one’s own work and what are the challenges that we have to cope with nowadays, what clients can expect from architects, and why a constant social debate is needed. The speakers talked about the concept of sustainability, about the necessity of understanding the material, and how to design long-term! The amazing international experience of architects such as Massimiliano Fuksas and 3XN can enrich our ideas and definitely influence our perception of architecture. We heard how the famous Italian architect Massimiliano Fuksas designed the Shenzhen airport in China, with the world’s most complicated structure, and Head of the Danish studio 3XN, Kim Herforth Nielsen revealed what needs to be considered when designing, in order to comply with “green building” requirements, and why he believes architecture can shape our behavior, and that buildings, like humans, are more than just a sum of their parts. There was a lecture by Astrid Feldner from the studio Bleed, who spoke about creating a mix of cultures and disciplines that challenge today’s conventions around art, visual language, interaction, media and identity.

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I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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