BELGRADE DESIGN LAB / LAB5 / BUSINESS OF FASHION

MASTERCLASS “SMART FASHION”

MODERATION : DUŠAN PAUNOVIĆ, MILANO/NEW YORK

After the BDW team managed to unglue all the spaghettis and marshmallows from the table surfaces, another fantastic workshop began. “Smart Fashion”, moderated by the most successful global fashion designer of Serbian origin, Dušan Paunović, gathered about 20 fashion designers, who had a great chance to take a first-hand advice about the smart business approach to ready to wear high-couture. Serbian designers were so thrilled with Dusan and his work, that the workshop and discussion continued for about hour and a half longer than planned. The next day it turned out that “hunger for more” became the new trademark of belgrade design week. And we are so proud of it!

The participant’s list is impressive! Belgrade Design Week is the best professional event I ever participated in. But to me it also has emotional significance. I am in Belgrade again, twenty years later. I was not sure what to expect but I encountered a fantastic atmosphere and amazing people. I have a feeling I have old friends here.

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