BELGRADE DESIGN CONFERENCE / SMART STARS

On the day earlier, this morning and in two consecutive days over thirty (30!!!) leading creative superstars from over 20 nations flew in from London, Paris, Milan, Bologna, New York, Istanbul, Amsterdam, Stockholm, Ljubljana, Hannover, Vienna, Tel Aviv, Barcelona, Madrid, Frankfurt, copenhagen, Eindhoven, Berlin and rotterdam. We all finished our ‘wake-up’ double espressos and the heavenly mousse au chocolate cups with a strawberry in the amazing Zaplet design lounge, opened the curtains, and on this very rainy morning, the international creative conference smart squared could start.

The conference was announced by the founder and curator of bdw, Jovan Jelovac, followed by the official opening speech of the Head of the Municipality of Stari Grad, Ms. Mirjana Bozidarevic, who was the key partner helping bdw nestle in the Atelje 212 theater, the prime venue in her municipality. Thank you for this support, Mirjana!

Bags of energy, overwhelming hospitality, an inspiring mix of people, a refreshing lack of pretence – and of course lots of meat. Belgrade feels like a city where anything can happen, and Jovan and the BDW team have put it right on the creative map.

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