On the day earlier, this morning and in two consecutive days over thirty (30!!!) leading creative superstars from over 20 nations flew in from London, Paris, Milan, Bologna, New York, Istanbul, Amsterdam, Stockholm, Ljubljana, Hannover, Vienna, Tel Aviv, Barcelona, Madrid, Frankfurt, copenhagen, Eindhoven, Berlin and rotterdam. We all finished our ‘wake-up’ double espressos and the heavenly mousse au chocolate cups with a strawberry in the amazing Zaplet design lounge, opened the curtains, and on this very rainy morning, the international creative conference smart squared could start.

The conference was announced by the founder and curator of bdw, Jovan Jelovac, followed by the official opening speech of the Head of the Municipality of Stari Grad, Ms. Mirjana Bozidarevic, who was the key partner helping bdw nestle in the Atelje 212 theater, the prime venue in her municipality. Thank you for this support, Mirjana!

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.