BELGRADE DESIGN CONFERENCE / SMART BRANDS

On the day earlier, this morning and in two consecutive days over thirty (30!!!) leading creative superstars from over 20 nations flew in from London, Paris, Milan, Bologna, New York, Istanbul, Amsterdam, Stockholm, Ljubljana, Hannover, Vienna, Tel Aviv, Barcelona, Madrid, Frankfurt, copenhagen, Eindhoven, Berlin and rotterdam. We all finished our ‘wake-up’ double espressos and the heavenly mousse au chocolate cups with a strawberry in the amazing Zaplet design lounge, opened the curtains, and on this very rainy morning, the international creative conference smart squared could start.

The conference was announced by the founder and curator of bdw, Jovan Jelovac, followed by the official opening speech of the Head of the Municipality of Stari Grad, Ms. Mirjana Bozidarevic, who was the key partner helping bdw nestle in the Atelje 212 theater, the prime venue in her municipality. Thank you for this support, Mirjana!

Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

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