BELGRADE DESIGN WEEK 2013 DIZAJNPARK EXHIBITIONS
BDW produced twelve important international exhibitions in form of site specific design installations. The grand opening of the exhibitions was held on June 04 in the Museum of Contemporary art. The opening ceremony was attended by representatives of the government and cultural institutions, members of diplomatic corps, exhibitors and global stars from a variety of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, business and culture – speakers at the BdW 2013.
The key exhibition “Greek Monsters”, winners of the 2011 red DOT award, was painted in situ, occupying a dedicated central wing of the Museum of Contemporary Art, which has a strong tradition of purpose made installations. Additionally, Beetroot Design handed out helium balloons symbolizing their design, forming an impromptu central feature of the hall.
Dušan Reljin, the acclaimed Serbian fashion photographer from New York who portraits the world’s biggest stars, displayed a selection of the best work of his career, titled 10/10, and the cutting edge Austrian designer Thomas Feichtner allowed the Serbian public a rare behind-the-scenes glimpse into his design process. Beside those three exhibitions, BDW’s audience had the opportunity to see in person one of the world’s most influential modern illustrators, the Ukrainian-Danish artist Sergei Sviatchenko at the opening of the event. He showed his personal, modern vision of life, using special collages over ten meters high, made especially for the central hall of the Museum. The highlight of the evening was an exclusive fashion show of the specially designed collection for the MOCA by Serbia’s prominent fashion designer Dragana Ognjenovic, who also exhibited her creations in the conference hall, with an installation aptly named “On the Spot”.
CREATIVE SPACE SERBIA 2013 BY SIEPA/ RS, GREEK MONSTERS BY BEETROOT/ GR, BEOGRAD BOX BY KRAMWEISSHAAR/ DE , THOMAS FEICHNTER/ AT, OSCAR ZIETA/ CH, ADRIAN ROVERO/ CH, MIRROR BY OKOLO/ CZ, SERGEI SVYATCHENKO/ DK, 10/10 BY DUSAN RELJIN/ USA, ADMIT ONE BY DANTE GOODS & BADS/ DE, ON THE SPOY BY DRAGANA OGNJENOVIC/ RS