BDW DIZAJNLABS

Masterclass held for entrepreneurs and designers by a leading design impressario, who helped bring LAUFEN to global success. The love and passion of designing, developing and communicating products, building brands and leading people in a creative process follow through Marc Viardot’s professional history like a red string – starting in 2002 with a Master’s degree of Business and Economic Studies with a focus in Marketing at the Albert-Ludwig- University of Freiburg in Germany. Since working with a raw material that could be transformed into exquisite designed products held a special allure, Marc Viardot joined the Laufen Bathrooms AG in Laufen, Switzerland, in 2003 and has remained with the company ever since. Starting as Export Area Manager Commercial Subsidiaries he supported the development of the commercial Laufen subsidiaries in Central Europe, Asia and North America where he was based for nine month. Promoted in 2009 as Head of Product Management his responsibilities shifted to lead the product portfolio of all product categories of Laufen and Jika: Ceramics, Wellness, Furniture and Accessories.

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However unexpected it appears, Belgrade Design Week grows on the ruins of the modern “old world” , the seeds of genetically modified organisms on the promised land of design. I was there – I am still amazed!

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