BDW DIZAJNLABS

Fashion is a term associated with beauty, fame, glamorous lifestyle and money in general. It used to be accessible to individuals, but recently becoming affordable to almost anyone.

Farrah Floyd makes collections for women, inspired by women. Trained as a both fashion and textile designer, and holding a master degree in Sustainability in Fashion, Bojana Drača is a designer with a recognizable style. In her work, she combines strong concepts with technical skills and sustainable design strategies. She has developed a special zero- waste cutting technique, using only rectangle pattern pieces. By challenging limits of fabrics and playing an endless game of shapes and colors, she transforms 2D forms into 3D.

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Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!

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