BDW DIZAJNLABS

Masterclass for entrepreneurs and brand owners, designers, branding and marketing executives from the best Serbian graphic designer from London.

With more than twenty years of experience in the field of visual communication and branding, Saša Vidaković has created communication strategies, identity programs, packaging, environmental graphics, as well as books, brochures and catalogues, for clients ranging from big global brands to small businesses and individuals. His clients list includes, amongst others: Harrods, Victoria Beckham, Ossie Clark, Feragammo, Zegna, WWF, Alfa Romeo, Novo Nordisk, Azimut|Benetti yachts, Macmillan publishers, Volvo, Ideal Standard, P&G.

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The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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