BDW DIZAJN PREMIERES

Additionally to the Conference, DizajnLabs and DizajNights segments of the BDW festival, respectful to economical realities of our society, we continue to develop our next true mission point with help of the BDW DizajnPremieres program: Each year again
and again to transform the streets, museums, showrooms, workshops, studios, galleries, schools, media, and in general, the minds of Belgrade, into a week-long international place of connection between the creative industries and the world of business, without bias.

Our aim with such a satellite program is to enable our citizens and visitors to enjoy an inspirational city-wide festival, as well as allowing Belgrade to fulfill its creative potential in Europe.

The BDW DizajnPremieres program consists of grand openings, exhibitions, VIP dinners, receptions at studios,institutions and museums, and the most important design event of the year, the annual Belgrade Design Grand Prix, which also presents the framework for the famous BDW closing ceremony and party.

This year, the BDW DizajnPremieres program was kicked off with the Grand Opening Ceremony, followed by the 100% Future Serbia official opening at the Gorenje Studio, the BDW @ JDP opening night, the “Ormolu” textile brand promotion, the Grand reception of the Swiss Embassy at SKC,the reception at the British Embassy, the “Omni design night” party at the “Jade” gallery at the Museum of Applied Arts, as part of the program of annual design exhibition of ULUPUDS / the “May Salon”, where works by local designers were exhibited, and with special dinners organized in the honor of our guests and partners at restaurants such as Balzac and Klub Književnika.

GRAND OPENIG CEREMONY BY THE H.E. THE AMBASADOR OF SWITZERLAND / MR.ERWIN H.HOFER

The sixth traditional Belgrade Design Week was ceremonially opened on May 23rd in the Grand Hall of SKC. The festival was opened by the Swiss Ambassador in Serbia H.E. Mr. Erwin Helmut Hofer, who finally corrected the misconception of the cuckoo- clock as Swiss tribute to global design, followed by the President of the Organizational Committee of the Belgrade 2020 project Mr. Aleksandar Peković, and the BDW founder and curator Jovan Jelovac.

The exited visitors enjoyed two sensory experiences during the opening event: the latest multimedia fashion performance by Serbia’s most renown fashion designer Dragana Ognjenović under the name “cut, balkan, piece, cake”, and the movie premiere of “SMART2” by director Miodrag Ilić, featuring a documentary review of the previous BDW festival in 2010.

Three exhibition premieres were also unveiled at the opening ceremony, kindly introduced by the Austrian Ambassador to Serbia, H.E. Mr. Clemens Koja. – The globally acclaimed Austrian designer Dejana Kabiljo invited the audience to surrender to her innovative take on furniture design with her exhibition of “LetThemSitCake!” – The Croatian designer and artist Goran Lelas enlightened our youngest visitors (as well as professional designers) with the amazing toys collection from the “Somewhere City” series, as well as with dolls handcrafted in Belgrade for the remake of the cult Serbian kids TV series “Na slovo na slovo”.

– Finally, last but not least, with the help of large black and white portraits presented by our own gifted, exclusive conference photographer Vladimir Miladinović-Piki, the public was reminded about some of the greatest superstar-lecturers of BDW during the past six years, as showed in Piki’s acclaimed exhibition at the Sketch Gallery and Bar in Conduit street, during the London Design Week 2010..

EXPERIENSES: LET’S CUT THE BALKAN CAKE / FASHION PREFORMANE BY DRAGANA OGNJENOVIC

SMART2-BDW 2010 FILF BY MIODRAG ILIC

EXHIBITIONS LET THEM SIT CAKE BY DEJANA KABILJO

SOMEWERE CITY / NA SLOVO NA SLOVO BY GORAN LELAS

BD PORTRAITS 2006-2010 BY VLADIMIR MILADINOVIC PIKI

SKC,KRALJA MILANA 48

However unexpected it appears, Belgrade Design Week grows on the ruins of the modern “old world” , the seeds of genetically modified organisms on the promised land of design. I was there – I am still amazed!

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