BDW DIZAJN LABS-FUTURE2 TOYS
FUTURE2 TOYS, TOY DESIGN WORKSHOP
WORKSHOP FOR OBJECT DESIGNERS, TEATER AND TV PROFFESIONAL, AND EVERYONE INVOLVED IN CHILD EDUCATION: HOW TO GET MOMA’S COLLECTION?
Our 6th year BDW DIZAJNLABS were kicked off with Goran Lelas’ FUTURE2TOYS workshop, held by the world famous Croatian designer and illustrator, who graduated in illustration from the University of Design in Zagreb. His first exhibition was in Milan in 1985, where he showed a series of costume designs inspired by the colorful graphic furniture of Alessandro Mendini and the Memphis design movement. Goran`s strong sense for color and shape has forwarded him into puppet and toy design and at the moment he is the only designer from the South-East European region whose works are permanently exhibited in the MOMA – the Museum of Modern Art in New York.
For the BDW DIZAJNLABS Goran brought his own toys, his expressive sense for drawing, his colorful personality, and his story of making it big in the wide world, out of all things small such as toys and puppets. The participants were thrilled to learn about his approach to creating illustrative world and how this process is taken further into the character development and toy design.
Goran also spoke of his success in Italy and the United States, where the importance of always “knocking on doors, `till one opens” was pivotal for many to hear, and this was also brought up in the Q and A part of the workshop. The second part of the workshop was interactive, where participants had a chance of drawing and developing their own characters and where they were encouraged to really entangle themselves in the process of designing alternative worlds filled with wonderful characters.
Goran expressed huge liking for the format of the workshop and wished it lasted longer, since according to him this kind of workshop needs days, not hours. Still, we were thrilled to have him dedicate his precious time for this workshop, and we certainly are hoping to see him next year with that promised long(er) workshop.