BDW DIZAJN LABS-FUTURE2 BRANDS

FUTURE2 BRANDS CREATIVE MASTERCLASS

WORKSHOP FOR ADVERTISERS, BRANDING AND MARKETING MANAGERS: HOW TO CARFULLY CRAFT CORPORATE LOVE-STORIES? DESIGNING BRANDS & LIFESTILES BY THE SWEDISH ULTRA HIP AGENCY SITUADED IN THE HART OF STOCKHOLM.

With the kind support of the Embassy of Sweden, DIZAJNLABS` FUTURE2BRANDS workshop number two was ushered with the bang by the energy filled creative trio from Sweden with the song “Kiling in the name”, by Rage Against the Machine. Snask being the name of the creative hoodlums` brand-, design- and film – agency, is just a small portion of what Snask works on.

The word Snask means candy, filth and gossip, and the most important guides in their design conquests are formulated through 6 key points; 1. Have self distance, 2, Be brave, 3. Make enemies, 4. Have integrity, 5. Be down to earth and 6. Be professional. The founders Fredrik Ost, Magnus Berg and Erik Kockom studied graphic design at art school in northern England, where they also started DJ-nights and art exhibitions.

After a few internships in New York as well as London, they returned to Stockholm where in 2007 they formed the agency Snask. The workshop entitled “How to carefully craft corporate love-stories” was a mash up of TV commercials, design manuals and festival brand identities.

We asked Snask to reflect on the experience at the DIZAJNLABS` FUTURE2BRANDS and this is what they had to say: “Workshops at BDW were really cool. From our point of view we thought the audiences were very patient to sit down and watch us dance to Rage Against the Machine, show off our work and talk a lot about how we want to take over the world. I think it’s very good to go to these kind of workshops, since they give you not only inspiration but also other designers point of view.” Having said this, we wish Snask to retain the same level of energy and spread corporate love stories across the world.

During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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