BDW CONFERENCE FREEDOM2 / WIND /

The redesigned interior of the National Library of Serbia, located on the beautiful Vračar plateau, in the year when the library celebrates its 180 anniversary, was
a fantastic space for presenting the world’s leading design-thinkers and practicioneers, an ideal place for exchange and discussion between people in the wide scope of creative industries on the subject of freedom and future. BDW’s famous three-day international education conference titled FREEDOM SQUARED was traditionally held as the heart piece of the Design Week, from 07 to 09 June.

This year, the conference gathered arguably the best speakers ever in one place. The focus of the conference that invited 25 key speakers from 20 countries, was finding solutions, ideas, models, trends and future demands through European values and standards, with the aim of defining, understanding and establishing a society of FREEDOM in the entire SEE region.

In front of a packed Central Reading Hall of the National Library of Serbia, the Austrian Ambassador HE Dr. Klemens Koja opened the first conference day titled WIND DAY, in honor of the conditions of cultures presenting such as Austria, Sweden, Switzerland, Norway… Jovan Jelovac, founder and curator of BDW presented the speakers, and after each lecture, had a discussion with participants, asking them all about their opinion on freedom in the world today, particularly in their own professional experience.

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During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.

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