BDW CONFERENCE FREEDOM2 / WIND /

The redesigned interior of the National Library of Serbia, located on the beautiful Vračar plateau, in the year when the library celebrates its 180 anniversary, was
a fantastic space for presenting the world’s leading design-thinkers and practicioneers, an ideal place for exchange and discussion between people in the wide scope of creative industries on the subject of freedom and future. BDW’s famous three-day international education conference titled FREEDOM SQUARED was traditionally held as the heart piece of the Design Week, from 07 to 09 June.

This year, the conference gathered arguably the best speakers ever in one place. The focus of the conference that invited 25 key speakers from 20 countries, was finding solutions, ideas, models, trends and future demands through European values and standards, with the aim of defining, understanding and establishing a society of FREEDOM in the entire SEE region.

In front of a packed Central Reading Hall of the National Library of Serbia, the Austrian Ambassador HE Dr. Klemens Koja opened the first conference day titled WIND DAY, in honor of the conditions of cultures presenting such as Austria, Sweden, Switzerland, Norway… Jovan Jelovac, founder and curator of BDW presented the speakers, and after each lecture, had a discussion with participants, asking them all about their opinion on freedom in the world today, particularly in their own professional experience.

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June 2nd 1010, I approach Belgrade from the sky, over green fields, rain-clouds, grey cityscape and cold air. My first impression is - ugh! I am greeted by my hostesses and the rest of the crew and immediately flowers start blooming in my mind. Life is everywhere, and after a few days I leave with an energy boost and a great lift in spirits. I am sad to go but I am sure to return. Belgrade is alive!"

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