BDW CONFERENCE FREEDOM2 / WIND DAY/ SUPPORTED BY THE AUSTRIAN EMBASSY IN SERBIA

The redesigned interior of the National Library of Serbia, located on the beautiful Vračar plateau, in the year when the library celebrates its 180 anniversary, was
a fantastic space for presenting the world’s leading design-thinkers and practicioneers, an ideal place for exchange and discussion between people in the wide scope of creative industries on the subject of freedom and future. BDW’s famous three-day international education conference titled FREEDOM SQUARED was traditionally held as the heart piece of the Design Week, from 07 to 09 June.

This year, the conference gathered arguably the best speakers ever in one place. The focus of the conference that invited 25 key speakers from 20 countries, was finding solutions, ideas, models, SPEAKERS: trends and future demands through European values and standards, with the aim of defining, understanding and establishing a society of FREEDOM in the entire SEE region.

In front of a packed Central Reading Hall of the National Library of serbia, the Austrian Ambassador HE Dr. Klemens Koja opened the first conference day titled WIND DAY, in honor of the conditions of cultures presenting such as Austria, Sweden, Switzerland, Norway… Jovan Jelovac, founder and curator of BDW presented the speakers, and after each lecture, had a discussion with participants, asking them all about their opinion on freedom in the world today, particularly in their own professional experience.

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It was a true pleasure to participate in Belgrade Design Week. BDW has great speakers and lots of creative energy and I was amazed by the commitment from the organization and their ability to create an international event of such caliber. Even with a small team, BDW sets a standard that other cities in the world can learn from. Actually, many design events would probably feel embarrassed if they visited Belgrade Design Week and compared themselves.

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