BDW CONFERENCE FREEDOM2 / EARTH / FRENCH AMBASSADOR

In a world most people believe is fundamentally not free, i.e. that individual freedom is an illusion even in countries known for centuries of democracy and civil liberties, there is still a non- materialized space for free actions in art and creativity. Even though in different areas of design clients demands largely shape the look of the final product, there are key individuals and groups who are able to achieve creative autonomy, leading the way. The international creative conference of this year’s Belgrade Design Week investigates this very subject and promotes the carefully curated authors who found an authentic way to define such a world, and to create premium products of the human mind that will last longer than the average product in today’s consumer society.

The third and final day of the conference was opened with reflections of entirely new aspects of the FREEDOM SQUARED topic, and in the end, left the possibility for further analysis and reflection. As always, Belgrade Design Week did not end with the completion of the program, instead it boosted the energy of local creatives and their regional and worldwide guests, to create and progress until the next meeting of the greatest design minds of our time in Belgrade.

Belgrade Design Week is fantastic! It is a conference with a great international reputation.   I have heard so many friends, professionals and peers who said it was one of the best conferences in the world, and something you must do! So, I had no doubts in saying yes when Jovan asked me to do it 6 months ago. Belgrade Design Week is different, it’s a bit crazy, and the special passion and the energy is what makes it really good!

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