BDW CONFERENCE FREEDOM2 / EARTH / FRENCH AMBASSADOR

In a world most people believe is fundamentally not free, i.e. that individual freedom is an illusion even in countries known for centuries of democracy and civil liberties, there is still a non- materialized space for free actions in art and creativity. Even though in different areas of design clients demands largely shape the look of the final product, there are key individuals and groups who are able to achieve creative autonomy, leading the way. The international creative conference of this year’s Belgrade Design Week investigates this very subject and promotes the carefully curated authors who found an authentic way to define such a world, and to create premium products of the human mind that will last longer than the average product in today’s consumer society.

The third and final day of the conference was opened with reflections of entirely new aspects of the FREEDOM SQUARED topic, and in the end, left the possibility for further analysis and reflection. As always, Belgrade Design Week did not end with the completion of the program, instead it boosted the energy of local creatives and their regional and worldwide guests, to create and progress until the next meeting of the greatest design minds of our time in Belgrade.

My BDW began in Milan, having a crazy meeting with Jovan at the design library in ZONA TORTONA. 09:15 A short espresso with Mauricio Ribotti: "Are you sure you have a meeting with Jovan this time in the morning? It must be a mistake!" 09:40 a man with a small black suitcase enters the café: "Hi CARO!" both man hug. "Oh! Galit, you are also here?" We sit down and immediately start to talk "design”. After 3 espressos I know I have found my partner for the next revolution! Coming to BDW was wonderful, like meeting old friends. BDW is the most passionate conference, full of amazing designpeople that share impossible designdreams. I was honored to be a part of this group  - and would love to see you all again!

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