BDW CONFERENCE FREEDOM2 / EARTH / FINNISH AMBASSADOR

In a world most people believe is fundamentally not free, i.e. that individual freedom is an illusion even in countries known for centuries of democracy and civil liberties, there is still a non- materialized space for free actions in art and creativity. Even though in different areas of design clients demands largely shape the look of the final product, there are key individuals and groups who are able to achieve creative autonomy, leading the way. The international creative conference of this year’s Belgrade Design Week investigates this very subject and promotes the carefully curated authors who found an authentic way to define such a world, and to create premium products of the human mind that will last longer than the average product in today’s consumer society.

The third and final day of the conference was opened with reflections of entirely new aspects of the FREEDOM SQUARED topic, and in the end, left the possibility for further analysis and reflection. As always, Belgrade Design Week did not end with the completion of the program, instead it boosted the energy of local creatives and their regional and worldwide guests, to create and progress until the next meeting of the greatest design minds of our time in Belgrade.

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Dear design friends, Belgrade is engraved in my heart in many ways. First of all, the people - so open and interested. Than the wonderful soft organization of the event - one of the very best I ever attended. The super building. The joy to be with my dear fried Ross Lovegrove on stage and to meet Karim Rashid. All this together was unforgettable and please invite me again!

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