BDW 100% FUTURE SERBIA OPENING

Designs of young Serbian designers in Belgrade shop windows

This year’s Belgrade Design Week started the introduction of participants and announcement of winners of the 100% Future Serbia competition at the Delicates Monday event at the Cultural Center Grad . From 6 to 12 October the Belgradians had the opportunity to see the works of more than one hundred young Serbian designers, displayed in the shop windows from Kalemegdan to Slavija square.

The project 100% Future Serbia is a part of the Belgrade Design Week , the fourth consecutive year and is aimed at promoting talented young creatives who are showing their work for the first time, as well as at established authors who wish to exhibit in the windows of the city center. The winner of the fourth 100% Future Serbia competition was industrial designer Igor Džukovski (24).

– I participated in the competition with a remote controlled toy car, which is now exhibited in the Museum of Applied Art. I started it as a school project, at the Academy of Applied arts, Industrial Design Department. This was my first time at the competition and I think this award will help me make new acquaintances, have fun, and learn a lot and I am sure it will help my career, said Igor Džukovski.

Authors of the top ten designs won tickets for the Brand New World international conference, which was the central part of the Belgrade Design Week and it took place on 9, 10 and 11 October. The visitors and passers-by were be able to enjoy the exhibition, and at the same time discover new and interesting locations in the city center, using thousands of project maps with lists of exhibitors and shop windows, distributed through a number of info points in the city.

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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