Designs of young Serbian designers in Belgrade shop windows

This year’s Belgrade Design Week started the introduction of participants and announcement of winners of the 100% Future Serbia competition at the Delicates Monday event at the Cultural Center Grad . From 6 to 12 October the Belgradians had the opportunity to see the works of more than one hundred young Serbian designers, displayed in the shop windows from Kalemegdan to Slavija square.

The project 100% Future Serbia is a part of the Belgrade Design Week , the fourth consecutive year and is aimed at promoting talented young creatives who are showing their work for the first time, as well as at established authors who wish to exhibit in the windows of the city center. The winner of the fourth 100% Future Serbia competition was industrial designer Igor Džukovski (24).

– I participated in the competition with a remote controlled toy car, which is now exhibited in the Museum of Applied Art. I started it as a school project, at the Academy of Applied arts, Industrial Design Department. This was my first time at the competition and I think this award will help me make new acquaintances, have fun, and learn a lot and I am sure it will help my career, said Igor Džukovski.

Authors of the top ten designs won tickets for the Brand New World international conference, which was the central part of the Belgrade Design Week and it took place on 9, 10 and 11 October. The visitors and passers-by were be able to enjoy the exhibition, and at the same time discover new and interesting locations in the city center, using thousands of project maps with lists of exhibitors and shop windows, distributed through a number of info points in the city.

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.