3RD CONFERENCE DAY

The third day of the conference was devoted to good old fashioned product design, after days of innovation, engineering, architecture, communication and management. How to become a designer of world leading companies? How much is object design important today? The leading authors of globally awarded designs for famed brands like Moroso, MUUTO, Audi, Foscarini, Lapalma, Established & Sons, LK Hjelle, Asplund, Nespresso, Energias de Portugal, Nymphenburg, Optimus, Prada, Classicon, Droog Design, DIM, Campeggi, Hermes, Kreo, Arflex, Driade, Edra, Emeco, Ecart, Cappellini, Fontana Arte gave answers to this and similar questions.

Diego Velini, business development and corporate affairs manager at Fiat Automobili Srbija, opened the final day of the conference. The third conference day was characterized by reflections about new aspects of the innovation topic, and left the possibility for further analyses. As always, Belgrade Design Week continues to use the conclusions of the conference for further developments.

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My BDW began in Milan, having a crazy meeting with Jovan at the design library in ZONA TORTONA. 09:15 A short espresso with Mauricio Ribotti: "Are you sure you have a meeting with Jovan this time in the morning? It must be a mistake!" 09:40 a man with a small black suitcase enters the café: "Hi CARO!" both man hug. "Oh! Galit, you are also here?" We sit down and immediately start to talk "design”. After 3 espressos I know I have found my partner for the next revolution! Coming to BDW was wonderful, like meeting old friends. BDW is the most passionate conference, full of amazing designpeople that share impossible designdreams. I was honored to be a part of this group  - and would love to see you all again!

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