3RD CONFERENCE DAY

The third day of the conference was devoted to good old fashioned product design, after days of innovation, engineering, architecture, communication and management. How to become a designer of world leading companies? How much is object design important today? The leading authors of globally awarded designs for famed brands like Moroso, MUUTO, Audi, Foscarini, Lapalma, Established & Sons, LK Hjelle, Asplund, Nespresso, Energias de Portugal, Nymphenburg, Optimus, Prada, Classicon, Droog Design, DIM, Campeggi, Hermes, Kreo, Arflex, Driade, Edra, Emeco, Ecart, Cappellini, Fontana Arte gave answers to this and similar questions.

Diego Velini, business development and corporate affairs manager at Fiat Automobili Srbija, opened the final day of the conference. The third conference day was characterized by reflections about new aspects of the innovation topic, and left the possibility for further analyses. As always, Belgrade Design Week continues to use the conclusions of the conference for further developments.

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Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!

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