3RD CONFERENCE DAY

The third day of the conference was devoted to good old fashioned product design, after days of innovation, engineering, architecture, communication and management. How to become a designer of world leading companies? How much is object design important today? The leading authors of globally awarded designs for famed brands like Moroso, MUUTO, Audi, Foscarini, Lapalma, Established & Sons, LK Hjelle, Asplund, Nespresso, Energias de Portugal, Nymphenburg, Optimus, Prada, Classicon, Droog Design, DIM, Campeggi, Hermes, Kreo, Arflex, Driade, Edra, Emeco, Ecart, Cappellini, Fontana Arte gave answers to this and similar questions.

Diego Velini, business development and corporate affairs manager at Fiat Automobili Srbija, opened the final day of the conference. The third conference day was characterized by reflections about new aspects of the innovation topic, and left the possibility for further analyses. As always, Belgrade Design Week continues to use the conclusions of the conference for further developments.

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My two big loves of 2010 was Belgrade Design Week and the TMA – 1 by KiBiSi that I presented there. Both are children of determination, teamwork and eagerness to create a long lasting value. BDW and the TMA-1 are founded on solid content, great vibes and acumen. BDW will stay with me.

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