2ND CONFERENCE DAY

After the most innovative architectural and design propositions, which the audience had a chance to see and hear at the first day of the conference, we dedicated the second day of the conference to entirely different things. It was characterized by presentations of world’s leading advertising and branding agencies. Conference delegates watched and learned from the makers of globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guinness, Nike, Adidas, Red, The Economist, Benetton, Discovery Channel , Bugaboo, Heineken, Pirelli, Xbox … H.e. Michael Davenport,the UK Ambassador to Serbia, kindly outlined the importance of BDW, announcing proudly yet another momentous UK representation
at BDW 2013, with speakers such as the studio Troika, TBWA, AKQA and Wolff Olins.

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Belgrade was an unexpected, inspiring and energizing experience. A very unorthodox & charismatic host, harems of beautiful hostesses, less beautiful speakers with their advantages too (mainly the speaking part) and finally some recognition of my talent as a DJ.  Biomega & KiBiSi colonized Belgrade for a brief moment. Actually, for the first time my KiBiSi partners, Lars Larsen, Bjarke Ingels & I were speaking at the same event – a seal of grandeur I gather. Some day I want to be remembered as the Caliph of Belgrade - & the designer bicycle pioneer.

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