2ND CONFERENCE DAY

After the most innovative architectural and design propositions, which the audience had a chance to see and hear at the first day of the conference, we dedicated the second day of the conference to entirely different things. It was characterized by presentations of world’s leading advertising and branding agencies. Conference delegates watched and learned from the makers of globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guinness, Nike, Adidas, Red, The Economist, Benetton, Discovery Channel , Bugaboo, Heineken, Pirelli, Xbox … H.e. Michael Davenport,the UK Ambassador to Serbia, kindly outlined the importance of BDW, announcing proudly yet another momentous UK representation
at BDW 2013, with speakers such as the studio Troika, TBWA, AKQA and Wolff Olins.

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Bags of energy, overwhelming hospitality, an inspiring mix of people, a refreshing lack of pretence – and of course lots of meat. Belgrade feels like a city where anything can happen, and Jovan and the BDW team have put it right on the creative map.

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