2NDCONFERENCE DAY

After the most innovative architectural and design propositions, which the audience had a chance to see and hear at the first day of the conference, we dedicated the second day of the conference to entirely different things. It was characterized by presentations of world’s leading advertising and branding agencies. Conference delegates watched and learned from the makers of globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guinness, Nike, Adidas, Red, The Economist, Benetton, Discovery Channel , Bugaboo, Heineken, Pirelli, Xbox … H.e. Michael Davenport,the UK Ambassador to Serbia, kindly outlined the importance of BDW, announcing proudly yet another momentous UK representation
at BDW 2013, with speakers such as the studio Troika, TBWA, AKQA and Wolff Olins.

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B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.

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