The Museum of Contemporary art in Belgrade was a fantastic space for presenting 40 plus global stars from a variety of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, business and culture. It was also the ideal place for discussing and explaining how to create NEW VALUES in a fast changing world driven by innovation. BDW’s business, educational and creative conference took place from June 6th until June 8th under this year’s umbrella topic “innOVaTiOn2”.

On June 6th 2013., Karl – Heinz schmitz, Attaché at the Political and Cultural Department of the German Embassy in Serbia, opened the first conference day in front of the crowded hall of the museum. douwe Buzeman, Head of the Media and Culture Department of the Embassy of the Kingdom of the Netherlands, announced the lecture of Daan Roosegaarde. Jovan Jelovac, founder and curator od Belgrade Design Week, presented the speakers and continued the discussion after each lecture, asking them all about their opinion on innovation in the world today, particularly in their own professional experience.





B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.