The Museum of Contemporary art in Belgrade was a fantastic space for presenting 40 plus global stars from a variety of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, business and culture. It was also the ideal place for discussing and explaining how to create NEW VALUES in a fast changing world driven by innovation. BDW’s business, educational and creative conference took place from June 6th until June 8th under this year’s umbrella topic “innOVaTiOn2”.

On June 6th 2013., Karl – Heinz schmitz, Attaché at the Political and Cultural Department of the German Embassy in Serbia, opened the first conference day in front of the crowded hall of the museum. douwe Buzeman, Head of the Media and Culture Department of the Embassy of the Kingdom of the Netherlands, announced the lecture of Daan Roosegaarde. Jovan Jelovac, founder and curator od Belgrade Design Week, presented the speakers and continued the discussion after each lecture, asking them all about their opinion on innovation in the world today, particularly in their own professional experience.





Belgrade Design Week is a one-off – a unique set-up that is free from the corporate atmosphere that so often pervades other such events. The energy, optimism and warmth of Jovan and his team flows through every event – lectures, workshops, meals & drinks alike!   I’ve never been good at sitting in a dark lecture hall for more than an hour or so at a time but found myself doing three lectures back to back at Belgrade – such was the quality of speakers. Timetabling was crazy at times but at BDW everybody seems happy to ‘go with the flow’ – and has an even better time for doing so. The City of Belgrade should be very proud of this gem!