18. Gugadžina

OIKOS Dušanova 68

www.gugadzinars.weebly.com/o-nama.html

Dizajn etikete je dizajnerski pokušaj da se izađe iz poznatih balkanskih šablona dizajna etiketa za vina sa dobrim ukusom, koja se stide da nam to kažu.
Ciljana je urbana populacja, kako je to konkurs i zahtevao, starosti između 21 i 40 godina.
Centralni deo etikete čini vinska čaša, odnosno njena tipografska stilizacija, sa ispisom naziva vina (chardonnay).
Background etikete, pored tradicionalnih vinskih simbola, nosi i priču o samom Tikveš regionu i tradiciji vinarije, a kako bi konzumenti imali prilike da se upoznaju sa specifičnostima tog vinskog regiona.
Akcenat nije bio na dizajnerskoj tačnosti i traganju za grafičkom perfekcijom, već na ležernosti i seksipilu koju nam donosi uživanje u “božijem nektaru”.

2detaljpsajt
2detaljpsajt

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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