CREATE NEW VALUE!

06 / 07 / 08 JUNE 2013
MUSEUM OF YUGOSLAV HISTORY

Three days of the most exciting global creative, business and educational BDW conference “INNOVATION 2”, for the eight time in row in Belgrade, now at the iconic MUSEUM OF YUGOSLAV HISTORY, from June 6th until June 8th 2013. The world’s best from the full specter of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, entrepreneurship and culture – will explain HOW TO CREATE NEW VALUE in a fast changing world driven by INNOVATION!

A must for every progressive person and company planning the future of their business, institution, community, region, and especially for creatives planning their own future and the future of their clients: AS YOU READ THIS, IDEAS AND CONNECTIONS FORGED AT BDW ARE BLOSSOMING AROUND THE WORLD.
THIS YEAR ITS YOUR TURN!
“BDW IS A MASTERPIECE IN THE ART AND SCIENCE OF CONFERENCE DESIGN – AND A HELL OF A GOOD WAY TO SPEND 4 DAYS IN SERBIA”
BJARKE INGELS, BIG
THU 06 JUNE
1st CONFERENCE DAY ENTREPRENEURSHIP IN ARCHITECTURE
On Thursday June 6th, yet again the most INNOVATIVE architects, interior designers, developers and urban planners descend on Belgrade to present at the BDW 2013 conference! Join global superstars like Alvaro Siza, industrial innovators Daan Rosengarde, the Alpine masters of concrete Marte and Marte, the new Scandinavian superstar Johannes Norlander. The day will be rounded up with BDW’s showcase to present important regional stars each year – Gigodesign from Slovenia and the Franco/Serbian designer of amazing excellence – Darko Mladenović.
PORTUGAL
ALVARO SIZA
The most popular Portuguese architect Alvaro Siza finally at BDW! Learn from the winner of the renowned Pritzker Prize for the renovation project that he coordinated in the Chiado area of Lisbon, a historic commercial sector that was completely destroyed by fire. Siza’s “poetic” modernism draws on a context to illuminate universal conditions. Most of his best known works are located in his hometown of Porto: the Boa Nova Tea House, the Faculty of Architecture, and the Serralves Museum of Contemporary Art.
http://alvarosizavieira.com/
NETHERLANDS
DAAN ROOSEGAARDE
Did you know that roads can think along with drivers and cars? Holland is already building new roads which are more sustainable, safe and intuitive! Daan Roosegaarde’s ”Smart Highways” are a new interactive concept using interactive lights, smart energy and road signs that adapt to specific traffic situations. Daan Roosegaarde will guide us to the future of transportation, in an important moment for Serbia, finally catching up with plans to build key European highways through our country, but also showcase all other aspects of his award winning innovative body of work.
http://www.studioroosegaarde.net/project/smart-highway
AUSTRIA
MARTE.MARTE ARCHITECTS
Marte.marte architects are going to present us some stunning Alpine work. Architects Bernhard and Stefan Marte opened their joint architecture office in their childhood home of Weiler. They have contributed to a number of publications and exhibitions such as “Emerging Architecture 01” and sat on various European competition juries. They have also won a number of awards such as the Austrian State Award for Industrial and Commercial Architecture.
http://www.marte-marte.com/
SWEDEN
JOHANNES NORLANDER
How to become successful architect and furniture designer at the same time? Johannes Norlander from Sweden is going to give us a detailed insight at BDW’s conference. He designs furniture for Swedish companies such as Nola and Asplund, as well as E&Y and Collex from Japan. Johannes Norlander Arkitektur AB specializes in various fields of contemporary architecture, working for private, public and corporate clients. His ability to imbue archetypal objects with a poetical dimension could possibly be described as minimalist in his working methods – but the final result is often one totally filled with joy, on the verge of exuberance.
http://www.norlander.se/

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Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!

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