Brand New World to exhibit work by design entrepreneurs in Milan-DEZEEN

Dezeen promotion: the Brand New World exhibition will showcase new pieces by international design studios at the Dušan showroom in Milan from 14 to 19 April.

Luscious Food Cravings by Studio Appétit and Studio Lenneke Wispelwey, photograph by Masha Bakker. Main image: Eclepens by Adrien Rovero

Taking place during the city’s annual design week, Brand New World Milan will bring together eight studios that each combine design, making and entrepreneurship in their businesses.

Hurricane Table by Reinier Bosch

Located in the centre of Milan, between the Brera and San Gregorio districts, the show will be housed in a historic building designed by architect Giò Ponti.

Come As You Are by Christophe de la Fontaine at Dante

The Brand New World programme, which debuted at Belgrade Design Week in 2005, showcases a hand-picked selection of the most innovative and creative designers in locations around the globe. The aim is to bring together “key international studios who epitomise the new concept of designers, makers, and entrepreneurs,” said co-founder and curator Jovan Jelovac.

Flylight by Studio Drift

Brands and exhibitors include Studio Drift, Tom Strala, Studio Appetit, Adrien Rovero, Buro Belen, Reinier Bosche, Carolina Wilcke and Ilan Garibi.

Kalahario chair by Tom Strala

Dezeen is media partner with Brand New World, which will take place at the Milan showroom of fashion brand Dušan, Via Antonio Zarotto 1.

For more information on the event, visit the Brand New World Milan website.

Read the rest of the news here.

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It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.

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