BRAND NEW WORLD MILANO 2015 @ DUŠAN POWERED BY LAUFEN

Experience a dazzling celebration of all senses of design at the Fuorisalone in Milano.

With great pleasure BRAND NEW WORLD, produced by Vesna and Jovan Jelovac, forecasters of design future, together with LAUFEN and Architonic, invite you to “DESIGN 2.0” exhibition at the FuoriSaloni, in what is arguably one of the most elegant showrooms in Milan – DUŠAN.

Experience some of the most exiting design works of 2015, bringing together key international studios who epitomize the new concept of Designers – Makers – Entrepreneurs, rethinking the entire business and creative model, unthinkable of only a few years ago.

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Discover the fabulous design of DANTE – GOODS AND BADS, straight from the duo’s enchanted castle in Bavaria, who create objects, products and editions with qualities above and beyond the substantial: sparkling emotions, habits, memories, tastes, aversions, the good, the bad, never the ugly.

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Experience the dazzling Dutch STUDIO DRIFT‘s site-specific installations and interactive sculptures, created by experimenting with existing and new relationships between nature, technology and mankind. Their oeuvre includes work that reacts directly to human behaviour, questioning it at the same time.

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Discover TOM STRALA‘s profound exhibition “Materialized Intelligence”. The design pioneer from Zürich questions established values and nurtures new ones. Tom shows us that art does not need any complex problem solving. We need passion. We need desire. No well-tempered Everything and Nothing. We need intensity, and this cannot be found in a compromise.

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Sample STUDIO APPÉTIT’s sensual delicacies…Through interactive research and culinary investigation, this Dutch avant-garde studio’s output is an exploration of our wildest and most extreme edible desires, not only creating new products, but a brand new world of ideas, methods, ideals and concepts.

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Explore ADRIEN ROVERO colourful objects inspired by highly inventive designs, as uncluttered as they are effective, and comprising a formal vocabulary built up out of assemblage, repurposing and shifting around shapes, materials, references and purposes, from Lausanne to the world.

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Discover REINIER BOSCH & CAROLINA WILCKE’s unique combination of technology and philosophy. The duo from Amsterdam will share their design findings gathered from living among monks in the Himalayas, as well as developing an integrated façade concept, which gains energy through the newest organic solar cells – creating enough sustainable energy in cities to be (almost) energy neutral.

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And don’t miss ILAN GARIBI FOR GAL GAON COLLECTION – Garibi transforms the Japanese art of paper folding by using stainless steel in his collection for Tel Aviv’s hottest design enterprise – Talents Design. Invoking all the usual elements of origami save for one important factor – the paper – Garibi creates delicate architectural sculptures out of a single sheet of stainless steel.

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Brand New World’s curator, Jovan Jelovac, said: We are very excited to recreate the idea of a classical author’s salon at Dušan’s so fashionable showroom, with works and the spirit matching his own terribly high couture propositions. After all, the name is Saloni, not another Design Week, and the city is none less than Milano, so we are speaking of rarefied class, deeply rooted in both cutting edge avant-garde, as well as laser sharp craftsmanship. The location is smack in the middle of town, in one of the legendary Gio Ponti buildings, on the border of Brera and the new up- and coming San Gregorio area, which our friends from Wallpaper, Droog Design and Kvadrat, among others, have so beautifully opened for international design now. Congratulations!

Visit Dušan’s exclusive Milanese palazzo showroom, attend daily surprising design food tastings by Studio Appetit, enjoy the company of likeminded design connoisseurs at our Saturday and Sunday exclusive brunches by Studio Appetit, and rub shoulders with the world’s goods and bads in design at our super-exclusive opening vernissage. Please find the full program at:
http://www.brandnewworld.ch/project/milano-2015/

We look forward to your presence at the venue.

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OUR BLOG

I discovered the most lively platform in the design world, from products to architecture, from strategies to visual experimentation. Design Week was a rich surprise that is beyond boundaries of disciplines and limitations of media. It was a place to meet old friends again and find new ones for future collaborations and exchange. And it was a great party time! - it´s all inclusive!

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