Belgrade Design Week Festival 2008

The globally sensational creative industry conference will be held again in Belgrade from May 8 to 10, 2008. Crème de la crème in world branding, advertising, design, architecture, publishing, new media and business will show you their vision of MODERN LIVING. The conference programme, divided into three thematic parts (Modern Classics, Modern Luxury and Blade Runners) under the general theme of “modern living”, will feature different aspects of branding process, the phenomenon of high-end design and modern architecture, the role of design in creating mass media and the media influence in creating the culture of design in a society, challenges and latest trends o the ever more competitive global market… The official programme will be featuring some of the biggest architectural, design and media stars of today. Along with the main conference programme, Belgrade Design Week will host the supporting programmes on over 50 locations in the city. Numerous exhibitions, workshops, openings and presentations will be dedicated to those who wish to stay in touch with the contemporary concepts and trends in design, fashion and arts.

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The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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